In 2019, companies will continue to shift where they concentrate their marketing budget. Forrester Research estimates that most organizations will dedicate 43% to digital marketing.
As we all walk out into the fresh 2019 air, the new year serves as a stark reminder that the digital age is remarkably fluid. Believe it or not, we’re about to round out the second decade of the 2000s — years where we saw incredible tech changes, cultural shifts, and the rise-and-fall of millions of digital strategies.
You and your team have gotten where you are by being versatile, flexible, and capable; that is a wonderful thing and should be part of why you are so proud of your business. However, many businesses put themselves on a path toward growth and start to notice that more and more people in the business are being pulled from their expertise to work on marketing related efforts.
Many businesses passively rely on review sites, social media pages, or other “web presence” to get the word out about their business, but this choice tends to limit all growth potential. The key to creating high customer confidence, the kind that promotes loyalty and organic referrals, is a professional website.
Amazing web design lies at the intersection of user experience and aesthetics. Sure, you want your website to look killer (who doesn’t!?) But, you also want to make sure that your customers are able to easily browse, interact, and consume your site.