You and your team have gotten where you are by being versatile, flexible, and capable; that is a wonderful thing and should be part of why you are so proud of your business. However, many businesses put themselves on a path toward growth and start to notice that more and more people in the business are being pulled from their expertise to work on marketing related efforts.
Many businesses passively rely on review sites, social media pages, or other “web presence” to get the word out about their business, but this choice tends to limit all growth potential. The key to creating high customer confidence, the kind that promotes loyalty and organic referrals, is a professional website.
Amazing web design lies at the intersection of user experience and aesthetics. Sure, you want your website to look killer (who doesn’t!?) But, you also want to make sure that your customers are able to easily browse, interact, and consume your site.
Your website is new, and it’s beautiful. Anyone who browses through it loves its accessibility and easy of use. Congratulations!
There’s just one tiny problem: no one actually visits it. Have you ever spent time planning a perfect party, only to have guests cancel left and right? Building a great website that doesn’t get much traffic can feel like that.
Why aren’t your customers returning? What’s the deal with your ROI? Are you nailing your marketing campaigns — or are they sinking the ship?