Articles

How To Create a Seamless Looping HTML5 Background Video – Tutorial

To create an HTML5 background video that loops in the background of webpage is pretty easy, however, there are a great amount of variables to think about. Some things to think about are: The file size of the video, what to export so it plays in all browsers, mobile options, etc… We usually utilize After Effects to chop the […]

Filed under: tutorials

Why is my website no longer on the first page of Google?

So, why did your website lose Google search rankings for a keyword? It’s an easy enough question that can open a giant can of research depending on the scenario. To get to the bottom of it, we go through a simple 4 step process of deduction – starting with the easiest and most obvious reasoning […]

Filed under: SEO

Taking Craft CMS for a Spin

Craft CMS logo

At Activator, part of what sets us apart from other agencies, is our ability to learn quickly. And with my move to the rapid-paced city of New York, I’m learning at a rate a little quicker than most. So I decided to build an web app to document what I was learning. It’s made up of […]

Filed under: cms

Why that image isn’t changing when you paste a link to Linkedin

Linkedin and the other social sites are holding on to (or “caching”) a version of your blog post for performance purposes. If you’re using WordPress, try changing the Featured Image. If that still doesn’t work, here’s your super simple solution: 1. Copy the URL to your blog post 2. Add “?1” (without the quotes) to […]

Filed under: Social Media

How We Use Asana

Asana’s hierarchical structure mirrors how we think about our agency and its’ work, so it makes a lot of sense for our team and others like it. From the Organization umbrella, to Teams and on down to Projects and Tasks, I’ll outline how we use each one and a couple other of Asana’s features we […]

Filed under: Project Management

3 Ways to Keep Your Customers Hooked

Drip Campaigns Offer specific series or other products as “drip” campaigns. This is a model used by companies like NutriSystem and Loot Crate. It’s a “set it and forget” approach, where customers that sign up are then fed a predetermined set of emails, all aimed at building that relationship and eventually turning them loyal customers. […]

Filed under: ecommerce