“User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”
–Evan Williams, co-founder of Twitter
To create the perfect brand and website a solid partnership was important to execute on shared value set. Together, Activator Studios and BOLD VAN collaborated in a myriad of workshops including brand identity, ideal user personas, customer journey, competitive analysis, and business strategy on breaking through the marketplace.
First impressions are crucial when working with SaaS companies. BOLD VAN was offering a courageous take on the EDI VAN business model, and the design for all assets needed to reflect that courage. Working with a startup allowed Activator Studios to create that identity through all assets, from the logo, to business cards, to whitepapers - BOLD VAN was designed to be an industry leader amongst a crowd of followers.
Business Cards, Conference Booth, Branding, Letterhead, PowerPoint Template, Logo Design, Strategy
"Activator Studios became an integral part of our company from day one. They quickly and comprehensively grasped our product--and a challenging one: electronic data interchange--and helped galvanize our brand. Activator comes to the table with solutions that we know have been vetted and thought through by multiple team members. What we like most about having Activator as part of our team is that when we reach out, they are there. Every time."
Front End Website
While BOLD VAN’s initial page count was relatively low, the vision had been laid for a comprehensive website. Building on the Wordpress CMS platform, Activator Studios’ created a custom responsive theme that allowed new content and pages to be integrated in with ease. Utilizing frontend website development best practices, the design pooled modern aesthetics and a mobile first design with a traditional B2B design language -- all while staying backwards compatible with older browsers. Custom secure payment checkout forms and pages were created to ensure that customers could sign-up with a credit card while keeping customer data secure with end to end encryption. While BOLD VAN is incredibly proud of their website, Activator Studios enjoys bragging about the site’s results -- which include 3 website design awards including the prestigious IMA Website Excellence Award.
Content Management System - WordPress, Backend Data Management, Content , Design, Photography
SaaS Model Process
The EDI VAN market has typically lived in a sales cycle that ended in a manual purchase order (PO) being signed and sent to get services started. With a bold new transparent pricing model, BOLD VAN and Activator Studios wanted to streamline the sales cycle and make it easier for customers to get onboarded. Activator setup a custom secure payment checkout along with billing management to ensure customers could go from interested to customer with a simple credit card swipe.
Utilizing a popular SaaS pricing structure, BOLD VAN entices potential customers with a 3 month trial before automatically charging their customer’s credit card - giving BOLD VAN a quick foothold into becoming the fastest growing EDI VAN provider in the world.
Pricing / Monthly Recurring Revenue (MRR) Strategy, Subscriptions, recurring payments, invoicing management
How do you market a product from a start-up to compete effectively against offerings from giants like IBM and Oracle? Now that we had the system, site built business strategy and pricing completed it was time to market. We started off with Something AdWords, Facebook, LinkedIn
A large portion of BOLD VAN’s rise to success has come from a strategic Google AdWords campaign heavily integrated with existing marketing and SEO campaigns. As a Google Partner, Activator Studios leveraged their vast knowledge of PPC and remarketing advertising to be a consistent competitor in the EDI VAN marketplace. Constant iteration, A/B testing, and an extra attentiveness to design detail on display ads and landing pages has paid off. BOLD VAN has been at the top of page 1 for every EDI VAN search term for 2 years running.
Marketing Plan Report, Presentations, Tri-Fold Brochures, Whitepaper, Media Placement, Infographic Gated Content, Marketing Dashboards, Lead Generation Campaigns
While a picture is worth a thousand words, a moving picture is worth a million people. BOLD VAN had an uphill battle to fight amongst other colossal EDI VAN providers like IBM, so they knew that that brand awareness needed to be at the foremost of their launch campaign. Activator Studios developed a script and storyboard that told BOLD VAN’s story and explained their competitive advantage in a compelling way. Working with dedicated voice talent, and their in-house motion graphics team Activator produced a fun explainer video that helped launch BOLD VAN’s brand awareness to the forefront of their competitors from day one.
Video Storyboard, Video Scripts, Animation via After Effects, Professional Voiceover, Video Encoding, Hosting and Promotion