Digital marketing is a term we’ve all heard, but what does it actually mean? First coined in the 1990s, digital marketing is defined as the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Or, more simply, it is any form of marketing products or services via electronic devices.
Web design can be intimidating. You want your website to look good and draw business in but you don’t want to break the bank. And, how do you decide which agency to use? What sorts of things should you consider as part of your decision? What do you need to know before you start the search?
This is the question which has driven the merger of the art of advertising with the science of psychology for well over a century now. In many ways, advertising and psychology are two fields which grew up together in the 20th Century. Both focus on behavior, communication, suggestion, emotion, reason, and persuasion. Today, in the age of Big Data and advanced analytics, the two are thoroughly entwined. In this post, we'll discuss how psychology can be used to create effective ads that pop and convert to sales in a demanding business environment where over 5.3 trillion ads are displayed online each year.
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