In 2019, companies will continue to shift where they concentrate their marketing budget. Forrester Research estimates that most organizations will dedicate 43% to digital marketing.

As we all walk out into the fresh 2019 air, the new year serves as a stark reminder that the digital age is remarkably fluid. Believe it or not, we’re about to round out the second decade of the 2000s — years where we saw incredible tech changes, cultural shifts, and the rise-and-fall of millions of digital strategies.

You and your team have gotten where you are by being versatile, flexible, and capable; that is a wonderful thing and should be part of why you are so proud of your business. However, many businesses put themselves on a path toward growth and start to notice that more and more people in the business are being pulled from their expertise to work on marketing related efforts.