Stop Procrastinating! The Top 5 Reasons Why You Should Redesign Your Website Today

Your website is the first place people will go to make sure that your business is legitimate. So if you have been putting off redesigning your website, try to imagine this scenario ....

Read article
Preparing your Ecommerce Site for an Epic Black Friday and Cyber Monday (BFCM)

Black Friday and Cyber Monday (BFCM) are nearly upon us. Have you considered how best to prepare your ecommerce site for successful BFCM sales?

Read article
Startup Website Checklist

You have an idea and it's going to change the world—or at least disrupt the status quo and make some serious money in the process. You've got a business plan written up. The prototype is currently being developed. You're working on your investment pitch.

Read article
Avoiding Web Design Mistakes: Three Easy Considerations to Make your Website the Envy of your Competitors

It’s undeniable that a website is essential to running a business in today’s world. Regardless of what your business is, customers expect to find and learn about your business online. And, perhaps more importantly, they expect your online presence to be on trend and easy to find and navigate. Think about how you feel when trying to slog through what appears to be a sloppily-constructed, ugly, and outdated website. You’re frustrated and no longer care what the product is—you want out of there and fast.

Read article
Essential Design Elements for Effective, Beautiful Blog Posts

We've all heard about attention spans declining in the age of the internet. There's always another link to click and another video to view. People online aren't looking for a long-form novel or magazine to flip through when searching for content online. They're looking to get information and move on as quickly as possible.

Read article
PAST
ARTICLES
What Is Content Marketing and Why It’s Vital To Your Digital Marketing Strategy

Without content, how does your potential customer know who you are? Consider the buying cycle: awareness, research, consideration, and finally, the decision to buy.

Read article
One of the Easiest Ways to Improve SaaS Onboarding

I remember building a kid’s play kitchen several years back, working tirelessly through their mediocre instructions for 4 hours and hundreds of screws sunk in to mislabeled pieces.

Read article
How To Create a Seamless Looping HTML5 Background Video - Tutorial

To create an HTML5 background video that loops in the background of webpage is pretty easy, however, there are a great amount of variables to think about.

Read article
Why is my website no longer on the first page of Google?

It’s an easy enough question that can open a giant can of research depending on the scenario. To get to the bottom of it, we go through a simple 4 step process of deduction - starting with the easiest and most obvious reasoning and working backward into the more complex until we find the culprit.

Read article
Taking Craft CMS for a Spin

At Activator, part of what sets us apart from other agencies, is our ability to learn quickly. And with my move to the rapid-paced city of New York, I’m learning at a rate a little quicker than most. So I decided to build an web app to document what I was learning.

Read article
Why that image isn’t changing when you paste a link to Linkedin

Linkedin and the other social sites are holding on to (or “caching”) a version of your blog post for performance purposes. If you’re using WordPress, try changing the Featured Image. If that still doesn’t work, here’s your super simple solution...

Read article
How We Use Asana

Asana’s hierarchical structure mirrors how we think about our agency and its’ work, so it makes a lot of sense for our team and others like it. From the Organization umbrella, to Teams and on down to Projects and Tasks, I’ll outline how we use each one and a couple other of Asana’s features we use and how they integrate into our workflow.

Read article
3 Ways to Keep Your Customers Hooked

Offer specific series or other products as "drip" campaigns. This is a model used by companies like NutriSystem and Loot Crate. It’s a “set it and forget” approach, where customers that sign up are then fed a predetermined set of emails, all aimed at building that relationship and eventually turning them loyal customers.

Read article
Why We Dropped Trello for Asana

So we thought Trello might do the trick. It was made for a more agile workflow, allowed us to keep projects and tasks updated and clearly marked their progress. It seemed like this really useful, trendy thing that larger product companies were using and knew it'd be perfect for us too. There were however, after a few months, some shortcomings we just couldn’t continue to overlook...

Read article