Black Friday and Cyber Monday (BFCM) are nearly upon us. Have you considered how best to prepare your ecommerce site for successful BFCM sales?
You have an idea and it's going to change the world—or at least disrupt the status quo and make some serious money in the process. You've got a business plan written up. The prototype is currently being developed. You're working on your investment pitch.
It’s undeniable that a website is essential to running a business in today’s world. Regardless of what your business is, customers expect to find and learn about your business online. And, perhaps more importantly, they expect your online presence to be on trend and easy to find and navigate. Think about how you feel when trying to slog through what appears to be a sloppily-constructed, ugly, and outdated website. You’re frustrated and no longer care what the product is—you want out of there and fast.
We've all heard about attention spans declining in the age of the internet. There's always another link to click and another video to view. People online aren't looking for a long-form novel or magazine to flip through when searching for content online. They're looking to get information and move on as quickly as possible.
You're ready to embark on your marketing journey--but where do you start?
Without content, how does your potential customer know who you are? Consider the buying cycle: awareness, research, consideration, and finally, the decision to buy.
I remember building a kid’s play kitchen several years back, working tirelessly through their mediocre instructions for 4 hours and hundreds of screws sunk in to mislabeled pieces.
To create an HTML5 background video that loops in the background of webpage is pretty easy, however, there are a great amount of variables to think about.
It’s an easy enough question that can open a giant can of research depending on the scenario. To get to the bottom of it, we go through a simple 4 step process of deduction - starting with the easiest and most obvious reasoning and working backward into the more complex until we find the culprit.
At Activator, part of what sets us apart from other agencies, is our ability to learn quickly. And with my move to the rapid-paced city of New York, I’m learning at a rate a little quicker than most. So I decided to build an web app to document what I was learning.