10 Secrets to Creating a Scalable Link Building Strategy

Every step of SEO involves a process of analysis and research. It is not just about possessing the knack for finding out the right keywords to land on the first page of Google search results. Relevance may come first when ranking, but popularity keeps you in the game.

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ROI Tracking: Your Pain-in-the-Ass Best Friend

Would you say it’s your closest ally for running your online business? No? You hate it? Yes, of course you do. Just look at this dry and groan-inducing definition: “ROI is the measurement of the value that an investment provides; the amount of return on a particular investment, relative to the investment’s cost.”

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6 More Essential Digital Marketing Tips for Startups

Startup companies face one of the most difficult marketing battles any company can face: Getting started. Most businesses, even those that have focused very little on marketing, have a starting place. A basic pool of customers and a brand that at least a few people recognize. As a startup, you’re building awareness and reputation from the ground up. And probably with a small team on a shoe-string budget to boot.

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9 Essential Digital Marketing Tips for Startups

How do you market your startup? Even the best business idea matters little if you can’t effectively get it in front of your audience. That, in turn, requires a carefully constructed marketing plan.

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Top 10 Digital Marketing Trends Of 2019

In 2019, companies will continue to shift where they concentrate their marketing budget. Forrester Research estimates that most organizations will dedicate 43% to digital marketing.

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