Articles to Inspire, Teach, and Entertaini | Activator Studios
Why a Professional Website is Important to Increase Customer Confidence

Many businesses passively rely on review sites, social media pages, or other "web presence" to get the word out about their business, but this choice tends to limit all growth potential. The key to creating high customer confidence, the kind that promotes loyalty and organic referrals, is a professional website.

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Web Design and the Decision Making Process: How to Use Psychology to Growth Hack Your UX

Amazing web design lies at the intersection of user experience and aesthetics. Sure, you want your website to look killer (who doesn't!?) But, you also want to make sure that your customers are able to easily browse, interact, and consume your site.

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Your Website is Complete. Now What? 10 Steps to Get More Web Traffic

Your website is new, and it's beautiful. Anyone who browses through it loves its accessibility and easy of use. Congratulations! There's just one tiny problem: no one actually visits it. Have you ever spent time planning a perfect party, only to have guests cancel left and right? Building a great website that doesn't get much traffic can feel like that.

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The KPI Playbook: Metrics for Marketers

Why aren’t your customers returning? What’s the deal with your ROI? Are you nailing your marketing campaigns — or are they sinking the ship?

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Stop Procrastinating! The Top 5 Reasons Why You Should Redesign Your Website Today

Your website is the first place people will go to make sure that your business is legitimate. So if you have been putting off redesigning your website, try to imagine this scenario ....

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Preparing your Ecommerce Site for an Epic Black Friday and Cyber Monday (BFCM)

Black Friday and Cyber Monday (BFCM) are nearly upon us. Have you considered how best to prepare your ecommerce site for successful BFCM sales?

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Startup Website Checklist

You have an idea and it's going to change the world—or at least disrupt the status quo and make some serious money in the process. You've got a business plan written up. The prototype is currently being developed. You're working on your investment pitch.

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Avoiding Web Design Mistakes: Three Easy Considerations to Make your Website the Envy of your Competitors

It’s undeniable that a website is essential to running a business in today’s world. Regardless of what your business is, customers expect to find and learn about your business online. And, perhaps more importantly, they expect your online presence to be on trend and easy to find and navigate. Think about how you feel when trying to slog through what appears to be a sloppily-constructed, ugly, and outdated website. You’re frustrated and no longer care what the product is—you want out of there and fast.

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Essential Design Elements for Beautiful, Effective Blog Posts

We've all heard about attention spans declining in the age of the internet. There's always another link to click and another video to view. People online aren't looking for a long-form novel or magazine to flip through when searching for content online. They're looking to get information and move on as quickly as possible.

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Why Your Business Should Start with Google Ads

You're ready to embark on your marketing journey--but where do you start?

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What Is Content Marketing and Why It’s Vital To Your Digital Marketing Strategy

Without content, how does your potential customer know who you are? Consider the buying cycle: awareness, research, consideration, and finally, the decision to buy.

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One of the Easiest Ways to Improve SaaS Onboarding

I remember building a kid’s play kitchen several years back, working tirelessly through their mediocre instructions for 4 hours and hundreds of screws sunk in to mislabeled pieces.

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How To Create a Seamless Looping HTML5 Background Video - Tutorial

To create an HTML5 background video that loops in the background of webpage is pretty easy, however, there are a great amount of variables to think about.

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Why is my website no longer on the first page of Google?

It’s an easy enough question that can open a giant can of research depending on the scenario. To get to the bottom of it, we go through a simple 4 step process of deduction - starting with the easiest and most obvious reasoning and working backward into the more complex until we find the culprit.

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Taking Craft CMS for a Spin

At Activator, part of what sets us apart from other agencies, is our ability to learn quickly. And with my move to the rapid-paced city of New York, I’m learning at a rate a little quicker than most. So I decided to build an web app to document what I was learning.

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