Tapping Into the Power of Psychology in Advertising
This is the question which has driven the merger of the art of advertising with the science of psychology for well over a century now. In many ways, advertising and psychology are two fields which grew up together in the 20th Century. Both focus on behavior, communication, suggestion, emotion, reason, and persuasion. Today, in the age of Big Data and advanced analytics, the two are thoroughly entwined. In this post, we'll discuss how psychology can be used to create effective ads that pop and convert to sales in a demanding business environment where over 5.3 trillion ads are displayed online each year.