• To complete a task, we needed to drag each task to the correct list (you can finally mark a task complete!)
• Time tracking options weren’t attractive or intuitive
• The lack of visibility would make things difficult for us as our team scaled
• The interface itself isn’t as well-designed as some of the other options out there (let’s face it, we like nice things)

So what exactly were we looking for? Well, we started by writing out a short list of 100% non-negotiables. Features we all agreed needed to be much better than Trello for us to even continue the conversation. The two primary features we listed were an easy way to keep tabs of:

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• Monthly tasks for existing clients
• Tasks for new client projects

Aside from that, there were a few others that weren’t quite as important, but they were up for very little debate, knowing they would make our jobs as PM’s, Designers, Engineers and Content strategists much easier.

• Better project organization for the PM
• Better individual task organization
• Ability to find what we needed, when we needed it without too much effort
• Get a quick overview of a project/person’s tasks for the day/week]
• Seamless time tracking integration options

We did some testing with platforms that promised they’d fill that emptiness we felt, but failed to deliver for one reason or another. A few of us had experience with Basecamp in the past, for example, but despite the v3 overhaul its’ previous version left too bad of a taste in our mouths to continue.

Then in walks Asana.

This shiny, well-designed web app with no shortage of integrations with enough options to scale with us as our company grew. So what did that transition look like? Well, we had 15 or so ongoing projects of varying sizes, all with their own tasks, comments and files attached to them. So naturally, we moved everything over manually.

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